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When the Stars Comply

Regulators want social media stars to be more transparent about product promotions

Mahdi Assan's avatar
Mahdi Assan
Sep 07, 2018
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In August, the Competition and Markets Authority (the CMA), a UK regulator, launched an investigation into the practice of social media influencers. More specifically, it will be looking into those who use their platforms to promote products to their audiences.

The premise of the investigation is the concern expressed by the CMA of social media stars end…

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