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The Cyber Solicitor
Is surveillance capitalism legal in the EU? (Part 1)
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🛡️ Data Rights

Is surveillance capitalism legal in the EU? (Part 1)

Why tech companies cannot use contractual necessity for behavioural advertising

Mahdi Assan's avatar
Mahdi Assan
May 03, 2024
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The Cyber Solicitor
The Cyber Solicitor
Is surveillance capitalism legal in the EU? (Part 1)
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TL;DR

This newsletter is about the EDPB's decision regarding the processing of personal data for behavioural advertising on the basis of contractual necessity. It looks why the EDPB was required to make a decision on this issue, the analysis underpinning its conclusion, and the implications this has for the contractual necessity provision under the GDPR.

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